Books and Tools
 
Engagement is Not Enough
 
More than two-thirds of your workers are checked out, switched off and not paying attention... how do you feel about that?
 
The group-think in the world of business at the beginning of the 21st century was to create fully engaged employees. Keith Ayers argues Engagement is NOT Enough. He suggests leaders must bring their workforce to an even higher level. Business leaders around the world have tried to demand, request, and even buy, engagement—through bonuses, benefits and share options. Ayers presents a compelling argument that not only will these methods fail, but the goal itself is misguided.
 
Ayers suggests the first place for leaders to look when seeking the solution - the mirror. Business leaders need to ask themselves: How can I change my behavior to get the most from my employees? Ayers lays down this challenge to you and argues that by adjusting your own behavior, and tuning in to the core needs and values of your employees, you can empower each individual in your organization, and unleash their unique skills and talents.
 
This provides business leaders with the tools they need to light a fire within the hearts and minds of their workforce to create a culture of full engagement. Keith Ayers places passion above profit on the Passion Pyramid—his step-by-step outline of the five basic needs every employee has:

1. The need for respect. Everyone needs respect but they want it in different ways.
2. The need to learn and grow. When people feel respected, they want to increase their contribution to the organization's success.
3. The need to be an insider. Beyond being respected is the knowledge that you are truly valued.
4. The need to do meaningful work. People need to know that what they do matters to someone else—that it is important.
5. The need to be on a winning team. Nothing ignites passion in employees like the team spirit generated by the success of a high performance team.

When these needs are met, a workforce is transformed into a spirited high performance team.
 
Engagement is Not Enough shows you how to create an organization of passionate workers aligned in pursuit of a common purpose. Ayers presents the argument to company leaders that they must establish a responsibility-based culture built on trust and values. His approach enables leaders to have a team of self-directed workers who are committed to being their best and who are focused on delivering real value to the customer. When the leader creates a work environment where everyone wants to excel, the team will deliver customer satisfaction that the competition cannot match.
 
Passionate employees understand the meaningfulness of what they do and how their role contributes to the purpose of the organization. The leadership team must provide ongoing mentoring and coaching to capitalize on the talent of each worker so that they are delivering the value promise to the customers. Passionate customers will rave about their experience with the purpose-driven organization—and when that happens, profitability takes care of itself.
 
You have the potential to ignite the fire of passion.
 
Price: $24.95


 

Testimonials
 
"Keith Ayers possesses an unending curiosity combined with a compelling need to make sense of challenging issues. His natural ability to observe, and then frame a concern with a practical understanding which leads to a solution, is a rare gift."
Curt W. Coffman
Chief Science Officer
MAJERS Corporation
Co-Author of First, Break all the Rules and Follow this Path
 
"If you want to attract and keep the best people, read this book. It is full of wisdom, great ideas, and valuable tools for leading and motivating others."
David McNally
Author of Even Eagles Need a Push and The Eagles Secret
 
"In this thought-provoking book, Ayers proves that for an organization to be successful, it must be built on a foundation of trust. Leaders who are mentors and team motivators win. His emphasis on shared leadership is consistent with my own research where none of the high performing teams I analyzed reported directly to a command-and-control leader. CEOs take note: not only does this book reveal the secret to sustained success, it shows you how to realize your dream."
Dr Arlen Leholm
Executive Director
North Central Regional Association (NCRA)
Co-Author of Increasing the Odds for High Performance Teams